Festivals are the times when you can dress as extravagant as you want and nobody will blink an eye. But if you don't want to wear a mankini and a beard covered in glitter; here's 5 simple steps to looking cool this festival season.
1. The Graphic Logo Tee - Instead of the ubiquitous Rolling Stones or Ramones tees, up your brand fandom with brand merch t-shirts. Inspired by Justin Beiber and Kanye West's Eezys; the simple brand logo game is strong this festival season. Alive and Dirty offer ranges in Adidas Orginals, Patagonia and Ellesse.
2. Smart Swim shorts - I know what your thinking (are there pools at festivals?) if its a British festival then most likely not. But what can be guaranteed is the British weather. Quick drying and flattering in all body types, smart swim shorts are a must this season. Shop brands such as Henri Lloyd, Adidas and Nike.
3. Baseball hats - Stay brand loyal and keep your head protected this season with the trusty baseball cap. In ranges such as Under armour, EA7 and Adidas Originals. You can party in confidence, knowing you look great and covered against the sun.
4. Sandals - Now we all know that wellies are the ultimate look at a British festival but what you don't know is if the weather permits, sandals are the one. What better to take to a festival is a pair of Birkenstock Arizona Sandals. With the innovate cork foot bed designed to cradle your foot. You won't find comfort like it. Be smart this festival season and shop comfort.
Small Items Bag - The biggest festival mistake, taking a backpack. In a venue filled with thousands of people, you want safety and convenience for your personal belongings. Keep your brand game strong with Lyle & Scot, Nike and EA7 here at Alive and Dirty.
Top Festivals this Summer