About Us

Welcome to Alive & Dirty, the official online store for Dirty Menswear and Kidswear. Stocking the best of fashion and sport from EA7, Cruyff, On Running, Under Armour and many more, as well as offering the finest from outdoor brands Mountain Equipment, Columbia, Berghaus, Trailberg and more.

Why not visit one of our 3 stores based in Liverpool, Dirty Mens and Kids in Liverpool One and Dirty in Huyton.

Buy Now, Pay Later with Klarna and Laybuy with no-interest repayments (T & C's apply).

We offer delivery at a flat rate of £4.99 and free shipping for orders over £60 - 

Alive & Dirty really is the number one place for Footwear and Clothing for both men and kids.

With over 25 years under our belt, you can be assured for a smooth order process from start to finish.

1990 – Dirty opens its first Liverpool Store

1994 – Dirty Kidz is born

2000 – Dirty opens in Huyton

2008 – Dirty Kidz moves into the recently developed Liverpool One Shopping Centre – bringing  for the 1st time Giles the robot !

2011 – Dirty Menswear opens in Liverpool One creating a superstore of mens and kids leisure, outdoor and sport clothing and footwear

2015 – Dirty celebrates 25 years and still going strong

2017 – A  re-development of the Dirty webstore is born