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FREE shipping on all UK orders £60 and over

Klarna & Clearpay Available (T's & C's apply)

Welcome to our store

FREE shipping on all UK orders £60 and over

Klarna & Clearpay Available (T's & C's apply)

Welcome to our store

FREE shipping on all UK orders £60 and over

Klarna & Clearpay Available (T's & C's apply)

Welcome to our store

FREE shipping on all UK orders £60 and over

Klarna & Clearpay Available (T's & C's apply)

Welcome to our store

News

The History of Alive and Dirty

26 Feb 2018
1990 – Dirty opens its first Liverpool Store
Born to serve – the owner noticed a gap in the market where none of their competitors offer the complete line up for men - Sport, Fashion, and Outdoor. Alive and Dirty was born to offer the latest from powerhouse brands such as Nike, Adidas, Berghaus, Under Armour and more.

1994 – Dirty Kidz is born
After 4 successful years offering the latest in menswear Alive and Dirty decided to introduce ranges in kidswear from the same big brands.

2000Dirty opens in Huyton, Liverpool
The latest addition to the Bricks and Mortar offering from the Dirty brand. Providing sports, fashion and outdoor wear for Men and Kids.
huytonstore

2008 Dirty lands in Liverpool One
Dirty Kidz moves into the recently developed Liverpool One Shopping Centre – bringing for the first time Giles the robot, an interactive robot providing entertainment for their young customers.
l1

2011 - Dirty Kidz and Dirty Menswear superstore
Following the popularity of the well located Liverpool One store, Dirty Menswear launches creating a superstore of menswear and kids leisure, outdoor and sports clothing and footwear.

2015 - Dirty celebrates 25 years
Ever evolving, Dirty celebrates its 25th birthday with big plans for the future!
25yrs

2017 - The fresh new website is launched
Boosting our online offering, ever-evolving with new products landing weekly. You now can shop the full range offline and online!


The rest they say is history – today we have an extensive range of footwear, clothing, and accessories for men and children from the biggest and most sort after brands. Below is a current list of what we have to offer:
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Popular Products

New Balance 574 Men Trainers New Balance New Balance 574 Men Trainers New Balance
Vendor: New Balance
New Balance 574 Men
New Balance Men's 574 Trainers - Slate Grey The New Balance Men's 574 Trainers are a timeless classic, combining retro-inspired style with modern comfort for a versatile everyday sneaker. With a durable build and signature ENCAP cushioning, these iconic shoes are perfect for casual...
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New Balance Fresh Foam X Garoe Men Trainers New Balance New Balance Fresh Foam X Garoe Men Trainers New Balance
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New Balance Fresh Foam X Garoe Men
New Balance Men's Fresh Foam X Garoe Trainers - Grey/Orange The New Balance Men's Fresh Foam X Garoe Trainers are built to handle both trail and everyday terrain, offering plush Fresh Foam X cushioning and a rugged outsole for all-day comfort and confident grip....
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New Balance Dynasoft Tektrel Men Trainers New Balance New Balance Dynasoft Tektrel Men Trainers New Balance
Vendor: New Balance
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New Balance Men's Dynasoft Tektrel Trainers - Grey/Black The New Balance Men's DynaSoft Tektrel Trainers are made for rugged performance with all-day comfort, combining trail-ready grip and cushioning with a sleek, athletic look. Featuring DynaSoft midsole foam and an aggressive outsole, these trainers are...
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New Balance Fuelcell Propel V5 Men Trainers New Balance New Balance Fuelcell Propel V5 Men Trainers New Balance
Vendor: New Balance
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New Balance Men's Fuelcell Propel V5 Trainers - Black The New Balance Men's FuelCell Propel V5 Trainers are built for speed and comfort, featuring high-rebound cushioning and a streamlined design ideal for runners and active lifestyles. With a propulsive feel underfoot and breathable construction,...
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