The History of Alive and Dirty

The History of Alive and Dirty

Posted by Alive and Dirty on

1990 – Dirty opens its first Liverpool Store
Born to serve – the owner noticed a gap in the market where none of their competitors offer the complete line up for men - Sport, Fashion, and Outdoor. Alive and Dirty was born to offer the latest from powerhouse brands such as Nike, Adidas, Berghaus, Under Armour and more.

1994 – Dirty Kidz is born
After 4 successful years offering the latest in menswear Alive and Dirty decided to introduce ranges in kidswear from the same big brands.

2000Dirty opens in Huyton, Liverpool
The latest addition to the Bricks and Mortar offering from the Dirty brand. Providing sports, fashion and outdoor wear for Men and Kids.

2008 Dirty lands in Liverpool One
Dirty Kidz moves into the recently developed Liverpool One Shopping Centre – bringing for the first time Giles the robot, an interactive robot providing entertainment for their young customers.

2011 - Dirty Kidz and Dirty Menswear superstore
Following the popularity of the well located Liverpool One store, Dirty Menswear launches creating a superstore of menswear and kids leisure, outdoor and sports clothing and footwear.

2015 - Dirty celebrates 25 years
Ever evolving, Dirty celebrates its 25th birthday with big plans for the future!

2017 - The fresh new website is launched
Boosting our online offering, ever-evolving with new products landing weekly. You now can shop the full range offline and online!

The rest they say is history – today we have an extensive range of footwear, clothing, and accessories for men and children from the biggest and most sort after brands. Below is a current list of what we have to offer:


Sold Out