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If you've ever laced up a pair of Topo Athletic shoes, you'll know the difference a proper fit makes. If you haven't, you're in for...

The ATX Autumn/Winter 2026 collection is now at Alive & Dirty. If you know All Terrain Experience, you know what to expect — kit that's...

Padel is one of the fastest-growing sports in the world, and the kit you wear on court matters. That's why we're proud to add Lupa...

Not sure which Kickers size to order? Use our complete size guide for men, women, and kids — with UK, EU, and US conversions plus...

Back to school sorted — Kickers footwear for every age, bags, and kids jackets & coats. In store at Liverpool ONE & Huyton.

From Glastonbury to Liverpool's own LIMF and Africa Oyé — your 2026 UK festival guide with kit picks, a packing checklist, and ATX junior sportswear...

Celebrating 25 years in sport and style, we round up our Wimbledon-ready picks and summer junior sportswear — from OEX and Frequency True Form new...

At Alive and Dirty we've got you covered on all things fashion. In this series of blog posts, we take you through some important fashion...

On Running has exploded onto the scene in the last six months. It's not surprising when you consider the comfort they provide, especially without the...